From Complex Technology to Clear Market Impact:
With more than 16 years of industry experience, I combine deep expertise in B2B technology with hands-on leadership across product management, consulting, and marketing.
My background provides a unique dual-market perspective: I understand both DACH-native technology providers and international software companies entering or expanding within the region. This makes me a strong partner for market-entry strategies, localization initiatives, and cross-border growth projects in the construction and building technology sector.
I specialize in the strategic and operational application of AI – not as a buzzword, but as a practical productivity tool that improves marketing execution, sales enablement, and customer engagement.
Over the years, I have built an extensive industry network with direct access to decision-makers across customers, software vendors, industry associations, event organizers, and trade media throughout the DACH region and beyond.
I am also an active thought leader in the industry, including the publication of a professional book on circular economy and BIM, as well as regular appearances as a speaker and panelist at leading industry events.